If mystery shoppers conjures up the image of trench coats and dark glasses trawling the supermarket aisles inspecting things, then think again!
As a mystery shopper you might be tasked with anything from visiting a cafe chain, phoning a call centre or even getting your eyes tested at an opticians.The role of a mystery shopper is to help organisations and businesses assess the service their customers are really receiving. Why retailers could benefit more from advanced in-store surveys than traditional mystery shoppers