How retailers can analyse its customer’s shopping trends

If mystery shoppers conjures up the image of trench coats and dark glasses trawling the supermarket aisles inspecting things, then think again!

As a mystery shopper you might be tasked with anything from visiting a cafe chain, phoning a call centre or even getting your eyes tested at an opticians.The role of a mystery shopper is to help organisations and businesses assess the service their customers are really receiving. Why retailers could benefit more from advanced in-store surveys than traditional mystery shoppers